what the hell, Pontiac. what the hell.

alright.

the lovely folks over at Make the Logo Bigger pointed out what some of you may have already heard on the msm news blogs... Pontiac's got a new "sports truck" (a truck with a sports car-esque front end) but they don't have a name. they want YOU to name it. SAH-WEET, right?

WRONG. effin morons.

i moseyed on over with dreams of naming car-trucks all in my head, pondering just what one word might capture the... pure splendor and luxury (heh) of the "sports truck." i'm all set to apply when i do that thing people don't tend to do--before i CLICKED "yes i read the rules" i actually... read the rules. guess what they said?

"Selection/Determination of winner will NOT be based on Vehicle Name submitted."

it's a drawing at random. with absolutely no regard to naming or creativity or, well, wait... what was it... anything to do with the actual advertising campaign.

how cohesive of you.

i even like postmodernism and this kind of disassociation FAILS. wtf, Pontiac?