Lovefool: 1: TWLOHA.

this is the first official post of project Lovefool, wherein i promised i would:
"post about how much i love your brand. why i love your brand. and how much i'm willing to talk about how much i love your brand."

target #1: To Write Love on Her Arms.

why you should care:
unless you're entirely apathetic, have never been depressed, have never known anyone who was depressed, was never a child, never had children, and hate teenagers, you should help this cause. from their FAQ:
Q.What is To Write Love on Her Arms?
A. TWLOHA is a non-profit movement dedicated to presenting hope and finding help for those struggling with depression, addiction, self-injury and suicide. TWLOHA exists to encourage, inform, inspire, and also to invest directly into treatment and recovery.
Q: How did TWLOHA start?
A: To Write Love on Her Arms began in Orlando, FL in February 2006 as a (written) story, the true story of five days spent with a friend who was denied entry into a drug treatment center. The story was a look at those five days, and the t-shirts were printed and sold initially as a way to pay for our friend's treatment.

why i love them:
the phrase "to write love on her arms" directly responds to the tendency of many young girls(/people) to cut their arms with razors (for a multitude of reasons). having helped many of my friends through this in our teenage years, and, having had my younger (HS aged) brother recently ask me why his friends were cutting, i believe that this organization is doing a great thing. it's giving hope and voice to a situation previously beyond (what we felt was in) our control.

how much i'm willing to talk about how much i love them:
i bought 2 tee shirts and a button pack to help fund them ($35 +S&H) so i can wear the message and talk about it in real life. i tweeted about it earlier today, and now i'm writing a blog post about it, hoping to get others to also see the value in the endeavor. to help lift up the young folks that many of our firms target for the next it-toy. as self-value plummets in teenage years leading to a multitude of situations, some created by the very media we sell, the least you can do is buy a button pack ($5) and speak up when someone asks you what "to write love on her arms" means on your stylish ironic tee shirt. please spread the word.

how much i love them/aka/the backstory:
! i first saw the phrase on "to write love on her arms" a tee shirt of a random person photographed online via google. as a poet and lover of words, the phrase stuck with me. i simply liked it. i decided that i was going to, at a later point when i had funds, scour the internet for whatever that shirt was a purchase one.

! before i could acquire the funds to do that, i had been saving up for this past weekend, where i went to the 2 day music festival Bamboozle with my friend Amanda of @reverieapparel. i was pretty much a scene queen for 2 days. it was wicked awesome. anyway.

! while i was there, i saw a shitload of young scene kids wearing these shirts. i had no idea why. i'd never seen one in real life before. confused, i turned to Amanda, who knew of my previous love of the shirt, and said, "wtf?" basically.

! Amanda told me that she had 2 or 3 of the shirts herself and that it was actually a product of a non profit organization dedicated to helping people in need battle depression, addiction, and all the malevolent behaviors that go with it. that made me love it more.