dear Share Our Strength,
i was having a nice lunch yesterday at a local restaurant; there was a frame on the table sporting an ad stating that if i bought dessert, 10% of that purchase would go towards feeding hungry children. that was a thought i generally like--children not starving? sign me up. i think 10% on desserts only is a bit shallow, but okay. the restaurant is corporate, i get it. the hang up?
who. wrote. your. copy.
your logo. no really, who did it. and who approved it. and who proofread it. and who, bove all, said, 'oh my, yes, that is a brilliant idea.' NO KID HUNGRY? are you for serious right now? and if that's a pun, i'm clearly too stupid to get it, at which point, it should still be changed, because i get other stupid advertisements (haha, venus, get it?).
i can't decide if this is as bad as (masculine) floralcy.
i think it might be worse, only because i can adapt 'floralcy' into my vocabulary and giggle each time i say it. 'no kid hungry' -simply- doesn't flow.
4.03.2008
hook, line: no woman (kid?) no cry.
Labels:
bad copy,
copywriting,
hook line,
stupid advertising,
wtf
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