the lovely folks over at Make the Logo Bigger pointed out what some of you may have already heard on the msm news blogs... Pontiac's got a new "sports truck" (a truck with a sports car-esque front end) but they don't have a name. they want YOU to name it. SAH-WEET, right?
WRONG. effin morons.
i moseyed on over with dreams of naming car-trucks all in my head, pondering just what one word might capture the... pure splendor and luxury (heh) of the "sports truck." i'm all set to apply when i do that thing people don't tend to do--before i CLICKED "yes i read the rules" i actually... read the rules. guess what they said?
"Selection/Determination of winner will NOT be based on Vehicle Name submitted."
it's a drawing at random. with absolutely no regard to naming or creativity or, well, wait... what was it... anything to do with the actual advertising campaign.
how cohesive of you.
i even like postmodernism and this kind of disassociation FAILS. wtf, Pontiac?