okay, that's somewhat of a lie. it's still advertising. it's just different insofar as: i like it. these are two spots i enjoy. more friday viewing. cheers!
[yanked from agencyspy, where i can't comment because i hate registering to do so]
of course it's only airing in europe because our president may pee himself if he ever laid eyes on it. why do i like it? not just because i'm young and 'radical' (though probably that too); i like it because it offers Karis as Karis-the-person, not a story about Karis-as-tranny. it's Karis' voice (we are led to assume) and even if Karis didn't get to write his (pronoun choice based on script identifying himself as a "boy"--if in error, apologies) own material, the first-person voice makes the message more heartfelt, even if the intent was shock value. it even discusses gender issues out loud (like when Karis talks about taking his top off at the end of his routine) and doesn't just stick to a "total queen" talking about how great shaving his legs is and how smooth he feels. in fact, the product isn't even mentioned until the end. thank you, DDB and Tribal London. kudos.
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another spot i liked... i was watching ESPN Classic last night (don't ask... flipping through, American Gladiator was on, and they were beating one another with those silly oversized cotton swabs. i couldn't help it.) and a spot came on that simply said "these [XX] seconds of silence brought to you by Karako" with some other, limited factual text beneath. it was really effective. definitely made me pause, particularly because i'm not used to hearing silence on the television. enough to make me remember the name of the brand, and, to blog about it. it's likely not the first time someone's done it, but it's the first in a long while that i've seen it. kudos there, as well.
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