good use of ad placement.


very rarely do i find an ad placement that absolutely works.
but this absolutely works.

relevant? CHECK. Myspace users are totally the type who may be interested in seeing Nick and Norah's Infinite Playlist when it comes out. actually, i intend to.

placement? CHECK. Myspace, having just launched Myspace Music which enables you to put not just 1 profile song but a whole playlist, showcases N&N's Playlist ad above YOUR playlist on your homepage.

was there an ad above your single song player before? no.
do you HAVE to upgrade to a multi-player? NO!

the ad comes with the upgrade, and if the ad continues to be this relevant, if the ads continue at all, then i have absolutely zero problem with them. nice tie-in. kudos. i'm a fan.

No comments: