funny after 5: web2.0

web2.0 will eat your life. if it hasn't already. need a how-to guide?

1] acquire a suitably stupid, cute-sounding nonsense name; this will help [after all, everything else has already been registered]

2] get a web 2.0 logo, properly reflective of course with the shiny "transparent disclaimer" BETA stamp

3] decide wtf you're in BETA for, then make a press release full of 2.0 bullshit and some other buzzworthy bullcrap.

and you thought this would be hard.