cause no one wants to eat a stop light.

found via darryl here, among a number of other places. i'm not quite sure what to make of it. YES, the old logo was almighty, hella ugly. YES, the store, now more prevalent than before, would likely have benefited from a rebranding effort.

...but...

fruit wedges?

all kinds of random fruity cereals (primarily Trix) run cartwheels through my head, combined with Runts doing the dance from the end of Charlie the Unicorn. it's an improvement on the crashed cars i see from the other logo, but i feel like i lost something somewhere.

maybe it's an angle for their fresh produce section (if that's the case). i don't know? you tell me: do fruit wedges have stopping power?