Yeas & Nays: IV

found here, re: greyhound stabbing here
Riot saith: NAY!
okay, so, i'm sure for all humourous purposes, this advertisement has surfaced. i would imagine, and from the look of it assume, that the ad came out before the stabbing. (i really, really hope so.) it's almost in bad taste to show it, if only because it makes me make that groaning noise. for those of you who don't know, a sleeping person on a Canadian Greyhound was stabbed in the throat and decapitated with a hunting knife on a bus full of people. what's Greyhound doing about it? not enough, Jaffe says, and i have to agree. on another note, the advertisement is pretty shitty, regardless of timeliness. i haven't heard of "car rage" either, and both buses and cars (and trucks and hummers) all use roads. 'nuff said.

TIGS, re: gorillas, chimps, ads, primates
Riot saith: YEA!
as if you didn't already know, Faris is wicked awesome. his post, linked above, catalogues something we all learned in 3rd grade and forgot: "they may not remember what you say, but they will always remember how you made them feel." that was supposed to teach us to be nice to one another. and even if advertising isn't exactly about being nice, it is about emotional response. i would like to see an effective ad that appeals not at all to any emotions--in an unironic way. the more and more i think about advertising, the more and more i come to realize that the youth injection is important. folks have got to stop thinking like marketers and remember that they're people, and relearn those things that made them people in the first place.

doesitsellstuff, re: social media
Riot saith: YEA!
i love stumbling across blogs that make me want to redo my entire blogroll (which i will be getting around to doing, there are some much needed additions). this is one such blog. Scott Sigler chronicles social media campaigns and their effectiveness in really interesting ways; the ways that make you actually want to spend time reading it all. and it is really, really interesting. i forget how i stumbled across it but i'm very glad that i did. his blog's subhead reads: "A look at case studies of companies using Social Media to, well, sell stuff. Forget theory - does it add to a company's bottom line, or is it all just a waste of money?" if you're into social and strategic planning, check him out.