nice job declareyourself. via socialvibe.
i think the beginning shock value offers enough to keep a younger viewer watching/listening, but after the first two minutes of more and more people telling me not to vote, i may just turn it off before it even gets to the payoff. clever idea, but a bit lengthy. could have survived with slightly less celeb face time by about half. especially since some repeat, even in the "vote if..." section. me personally, i don't need Hollywood telling me to vote, but i've always been politically active. i think this may do well at speaking to the 'newly unregistered 'voter, that is 18-20 types who haven't yet had a big reason to vote, who are still swayed by pop when nothing else will. if, that is, the spot can get past the ADD factor.