6.12.2008

twitter as int'l pr/ad firm merger.

so yesterday i was chatting with my 'big brother' @griner on GChat and, among other things that are likely unrepeatable, we got to talking about what we look for in our jobs, and, what our jobs would look like ideally.

both of us are intrigued by social media (big shocker right?) and somehow we got on the topic of twitter... as many of us tend to do. it seems everyone wants to figure out why, exactly, twitter is awesome, how it could be more awesome, and why younger kids (and older folks?) aren't yet sold on its proverbial awesome awesomeness.

David and i realized that twitter is pretty much the best ad agency we could ever want to work at. as in, if we selected folks we know on twitter, regardless of location, it would make for a pretty sick setting. the thinktank there is marvellous. so many ideas are being bounced, debated, and realized. we're cerebral professionals, only also people, and accepting of that.

twitter is pretty much the staff meeting we always wanted.

in consideration hence, i think this is why its so alluring to our demographic, which i'm going to gingerly put in the 22-50 age bracket of varying professions. i know us social media and digital types are all up on it, but we're not the only ones. study the Everyone tab long enough and many professional communities emerge, from clothing designers to astrologists.

if someone were to form an agency from just our circle of twitter insanity, David and i suggest the following names:

Swallow (David adds: "We do what others won't." har har, pervy social media)
Finch (i counter in buzz cliche: "The next evolution in communication.")

but, to go back to why it's not catching on down the line, young kids don't need that same thinktank. a lot of them are very localized to one another and their desire for idea sharing isn't quite the same as ours (not that it doesn't exist--it just has different needs), a lot of which are solved via regular txt messaging and don't need a supplementary txt message program.

perhaps if there were an organization to join twitter and inform of parties in each area, that may be more attractive to a younger demographic across multiple spaces. or if charities working with a younger target market did it. i mean, even my personal fave charity, TWLOHA, doesn't have a twitter--and given its demographic influence, i would think they should.

2 comments:

shannonpaul said...

I think you're definitely onto something with the idea that Twitter enables one of the best think tank environments on the Internet with some of the best and most talented people you could ever assemble in one place. One of my friends has admitted to the fact that he has stopped encouraging others to join Twitter because he's afraid that if everyone got on board, they would ruin the great vibes!

dearjanesample said...

Brilliant idea riot! You totally hit it on the nail. I love twitter because I have this network of people that I can ask anything at anytime and I know I'd get a better answer/idea from them then any "brainstorming" meeting.