first impressions. i want to go to prison.

...i mean CP+B. or are they one and the same?
they bring us Prison Bus, their mode of agency public transportation.

excerpt:
"It's designed to look like a prison bus," Bogusky said. "I didn't want it to look like regular public transportation [...] We were trying to describe what we do in a way that's fun. It creates so many different reactions in your mind."

The idea to provide his employees a free means of commuting to the Gunbarrel Business Park offices from Vic's Coffee, Target and area hotels where new recruits often stay was born out of Bogusky's own passion for public transportation.

"I like buses," he said. "But there's a certain hurdle to get people to accept them. I didn't expect that."

yeah. cos dressing up ride to work to look like i'm heading right into prison make me more accepting of buses. public transportation = good. save gas, meet people. making it look like you're heading to work prison = not so good?

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other first impressions:

Mobile Sensors = scary.
Dimpls = possibility.
Postmodern Social Media = trippy.
Cell Phone Popcorn = funny.
[even funnier when it makes my parents rush out to buy bluetooth headsets.]

all of these to be followed up with further commentary... except the last one.