how the internets are boosting music integrity.

i was considering this the other day when Am&a (@reverieapparel) and i were talking about how apparently Mae performs poorly live... among other bands. it had come from a discussion about this post, among other things. so if you want to read about the effect of social media on music, read that. it's good. i'm not going to repeat.

regardless. as the internets go up, the physical record sales go down.

itunes is pwning, amazon has a piece of the pie. record labels floundering. surprise nowhere to be found. bands are being forced to do a lot for themselves, often by choice. moreover, most of the pretty money is coming in from "grass roots" places: ie, the merch, the concerts--the experience, rather than the disc.

i argue: this is a good thing.

ming you, i love buying CDs, the actual physical thing. but for music integrity, i think this is doing wonders.

placing emphasis on live shows to bring in cash monies also places emphasis on the talent and ability to perform live, as was previously more prevalent. this enables people to actually see the acts they want to see--likely (or hopefully, i should say) for less money, in ratio to the amount of shows that should be played.

moreover, even if this should not be the case, it heightens the quality of music insofar as its integrity. there would be far less episodes of lip syncing, and those bands who perform poorly will be less likely to make money on the road where the music has to stand for itself outside of the "fixing" of record labels and track rooms, which has cast a pallour across the music industry.

(the more amusing aspect is once everything finishes its shift to live-base again, there will likely be a postmodern backlash of bands which never play life and only released synth-esque music in order to make a statement. they will be elusive and their cult following will be elitist. all of this will be wonderful. heh.)

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