7.22.2008

july about how good your copy is?

okay. i can't believe i forgot to mention this. seeing as when i saw it, i called my mother up immediately to scream. nevermind that i was on an agency shoot. nevermind that it was almost lunchtime. all that mattered was the absolutely inane drivel i'd just seen.

as copyranter has honourably pointed out many, many times (and more), Kenny Cole should be prohibited from writing any more advertisements. ever. the puns are often confusing. and downright crappy. at first, i couldn't blame the guy his ego. at first, i kind of forgave Kenny.

after all, even though they were crappy, they had some (pseudo) attempt at relevance. awearness = awareness. potential carriers = bags/AIDS. etc. i get it. it's shitty, but i get it. marrying two concepts, commercialism and activism? not the first or the last time. but on this past Friday i saw the biggest Kenny Cole atrocity ever while wandering around the upper west end of Colombus Ave:

JULY ABOUT YOUR WEIGHT?

and a whole bunch of other really terrible things you may "ly" about (in July?). i assume it correlated to some month-long sale. i don't care. this particular advertisement crossed a line for me in Kenny Cole land. i can forgive shitty if it's uplifting. sure, raise AIDS awareness. sure, "make the most of grey summer days" with new grey styles. sure, acknowledge that we all walk in "different shoes" and then buy some.

but the derogatory nature (as if i should be surprised) aimed mainly at women (again, should i be surprised) combined with bastardizing punning (as usual) makes this the worst thing he's rolled out with yet. i'm ashamed for him. this gets a big ride on the failboat, hook line and sinker.

3 comments:

dearjanesample said...

100% agree with you on this one and for the same reasons.

Also brands should really think about putting out such negative messaging. Do they want consumers to associate them with negativity or positivity?

TheDesignDiva said...

His mother should demand he stop since no one else around him will.

the girl Riot™ said...

@jane -- i know! did you see the post Alan did re: Republicans/negativity?

@diva -- i love you, mom. ;) you should go tell him.