travel destination: LIRR, Westin.

so, coming home from a yummy sushi dinner at Azuki last night (if you like sushi, do it up; they're 520 8th ave), i got to staring (as i always do) at the often inane ad posters on the inside of the LIRR trains.

now to begin with, i find these sort of things often funny. frequently the same ad goes up, in the same entrance/exit car, facing each other. as if you didn't get the point on your left, you may need it mirrored on the right. regardless.

this is actually about a train ad i like--mostly.

Westin has been doing some halfway decent advertising in the past year, really breaking the clutter from competitor hotel advertisements by using the age old trick of not showing what you're selling. these train ads, i presume, are part of that campaign. they are really high quality nature images with one phrase of copy and the logo. that's it. if anyone can find a shot of these, let me know--i looked.

they caught my eye because they were nice to see on a dreary train. the copy was even clever. one was a shot of an immense tidal wave and the words "rush hour." another had incredibly tall trees and the word "skyscrapers." another was a shot of para sailing, from the feet down with the ocean, and the words "middle seat." the message was relevant and acute.

there was only one problem ad in the campaign. a pristine shot of a path through the woods. the phrase? "avoid the traffic." this breaks the noun trend they've been using. moreover, it lost relevance. we're on a bloody train. relate to the train, not the car i'm not in. a better phrase? "public transportation."

has anyone else seen these ads elsewhere? what did you think?

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