[the brand montage a la dear jane][see larger logos]
rather than do a TYPICAL day in the life of Riot brands, i decided to do an EXACT day in the life. and analyze what all that means to me. i realized in the doing that it wasn't exactly what i thought it would be, nor was it exactly representative. this is MAY 23 08. thoughts below. anything marked with an asterisk didn't have a Google-able logo.
THE BREAKDOWN: AM WAKEUP
08:15: verizon • LG
08:18: DELL • Adobe Photoshop • IE
08:30: Crest • Oral-B • Dove • Gilette • Axe • Tom Ford
08:33: lolo* • rave* • Saucony • TWLOHA • Style&Co
08:40: FOX • Sephora • Neutrogena • CoverGirl • Benefit • Urban Decay • MAC
08:50: Nike • Nissan Maxima • Fueled by Ramen
THE ARRIVAL: AM WORK
09:00: Apple • N.Design Studio • Intellimerge • Firefox • Entourage • iChat
09:04: Cafe Du Monde • Stop&Shop Tea • Domino Sugar
09:11: Apple • Firefox • Google • WordPress • Blogger • Twitter
10:05: Firefox • Twitter • Amazon • TextEdit • Verizon • LG
11:35: iTunes • TextEdit • Firefox • Twitter
LUNCH TIME+: AFTERNOON DAZE
01:28: Verizon • LG • Altamira* • Dickies • MasterCard • HSBC
01:50: Gino's* • Gatorade • Chase • HSBC • Twitter
02:11: TextEdit • Quark • iChat
FREEDOM: POST-WORK WIND DOWN
05:00: Verizon • LG • Nissan Maxima
05:14: DELL • IE • MSN • Chatroom*
06:45: Tina's II*
08:32: Verizon • LG
08:45: DELL • IE • MSN • Chatroom*
10:06: Verizon • LG
10:12: DELL • IE • MSN
GET THE FLOCK OUT OF HERE
11:16: Hyundai • Tom Ford • Nike • Lily Flanagan's • Blue Moon
11:43: Hyundai • Delicious • Subculture • Sambuca • More Sambuca
12:20: Black Haus • Peach Schnapps* • Southern Comfort • Rose's Lime
03:10: DELL • IE
03:20: Ford Taurus • Taco Bell • Ford Taurus • Crest • Oral-B
BEDTIME! Somewhere around 4AMish.
now, here are the interesting things when i consider a literal day in brands. as in what i actually used and did not use. this gets a little personal, but i promise there are deductions.
1 -- THE UN-BRANDS and their sneaky, sneaky ways: that particular day, i had a very, very casual friday. i was supposed to head onto the LIRR directly from work to see my very ill best friend in New Hyde Park, so i was in jeans, a tank, and kicks. not necessarily my daily work attire. not to mention, i couldn't have told you what bra brand and undies i was wearing that day--or socks. even though i'm usually a Vikki's Secret girl, and wear Journeys socks, i know i wasn't doing that. not to mention, i have no idea what brand of toilet paper my agency uses, nor have i any idea their faucet's brand, etc. as much as we are branded, there are still small simple places. i don't look down and see "Cottonell" imprinted on my toilet paper.
2 -- DEVIATIONS & SACRIFICE, or, Change of Plans: the best laid plans of mice and men. what happens when your brands aren't there for you? so i had to do laundry. so i didn't have Vikki's undies or Journeys socks. i had some nameless undergarments and borrowed my mom's socks. my agency was out of Tazo Earl Grey and PNGTips tea (the HORROR) so i had to drink Stop&Shop (sacrilege). i couldn't make it to my HSBC bank, so i had to use Chase, which is a bastard for charging $3 to take out my own cash and $1.50 to transfer funds. i don't like DELL or IE, but that's my laptop right now while i'm saving for a Mac(Black)book. i wear my Reverie Duel hoodie every day--except that one, because i couldn't find it. so my choices were reflective of my day, not my normal brand usage, and the psychology of pressure.
3 -- THE LIES ABOUT daily brand use: just because i use you daily, doesn't mean i'm loyal to you, or ever really like you. ie: DELL, case in point. Dove, too, whom i hate but it was there in the house. also, i only own 1 Dickies item (my wallet) and while i see the logo every day, it does nothing for me. likewise with Nike (my bag is my only Nike purchase) and FOX (my makeup bag--that's all). some things are like breathing, and i don't have to think about them--like my N.Design desktop at work. i use it, but i don't change it or interact with it, though i like the art. unlike, say, my ugly DELL's desktop, which i made using Audrey Kitching photos. yes, Lily Flanagan's is a usual haunt for me--but usually only on thursdays; had i gone to New Hyde Park, i never would have been there. to boot, all 3 cars mean nothing to me--they belong to (in order) my mom, my other best friend, and my partner.
4 -- ON TO PROM QUEENS & star quarterbacks: then, on to what really matters. what brands am i loyal to that i do actually use every day? what appears here that is typical of me, that i do think of as my personal "prom queen" brands? my alcohols, of course. i'm very picky with that. so Blue Moon, Sambuca, swedish fish shots, and Soco Lime are all pretty representative. add in Magic Hat #9, Goldschlager, Patron, Jose Cuervo, Ketel, and Reyka, and that's the short list of things i'll drink without spitting on you. my get-ready gear--Axe deodorant, Tom Ford Black Orchid perfume, my makeup, my daily tea. my style: never leave without at least a To Write Love On Her Arms button; Delicious shoes are club footwear of choice (Pleaser, too). my work habits--i need Apple, Adobe, iTunes, iChat, Twitter, Blogger, Firefox, Amazon, TextEdit. the real prom queens aren't necessarily hip; just what i can't live without.
the value isn't in the daily use, but instead in what i'd miss sacrificing. i wouldn't miss my Oral-b toothbrush, and i wouldn't cry if i had to switch from Crest. if i had to trade my Post-Its for Staples brand, that's okay by me. but don't you take my personal prom queens. don't you take Tazo Earl Grey from me; you'll be getting a fight. and don't you DARE take away my cell phone. its batteries died early yesterday. i was without it for 20 minutes. i cried a little--inside.