baby derriere dereon.

i've been ruminating on this post for part of the day now.

apart from that a girl's line of Beyonce's Dereon is so forgettable it never made it to my list of top things i never wanted to see created, i wanted to consider exactly why i found it repulsive. other than the fact that, you know, good feminists say stuff like that. [though the definition of 'good feminist' changes daily, so i really don't try to keep up.]

i'm cranky because there are about thirty different ways this ad could have looked. using the same ridiculous clothing. the girls are too young to know what they want to wear. they shop where Beyonce-loving fashionista mommy shops. you ask that mom if they want to overtly want their daughters to look trashy-hip, chances are they'll disagree--or don't see it as trashy-hip.

this should have embodied more about what the brand embodies to those people who buy it. style, sure, no doubt. but c'mon, it's Beyonce. how about a freezeframe of the girls in the clothing; one singing, one playing drums on the couch, one with air guitar? girls doing something and being stylish. i see that poorly executed there, with the piano and the faux-posed guitar groupie shot. it looks like someone had a good idea and it got trampled.

what about hearkening back to the princess, as was suggested in the post? that is, the one girls wanted to be when they were little. give them dolls. let them play. lord knows the Bratz dolls would fit right in stylistically. or better yet, before i get on a rant on dolls/Bratz, what about a campaign in which girls model their moms? show a shot of mom in Dereon in a record store, with her daughter in Dereon next to her shopping as well. family, solidarity, style.

...you're telling me there was nothing better than bee-stung lipped 8 year olds who, frankly, look uncomfortable in that ad?

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