Microsoft tries to be cool, again.

avert your eyes, if you must, or see more here. with a pun that would make Kenny Cole jealous, Microsoft is trying, yet again, to be relevant and cool with "Softwear," 80s inspired Microsoft clothing.

to be fair, i owned a Microsoft PC up until this year. i do not hate Microsoft. i think Vista ("Mojave") was a terrible mistake of epic proportion and handled poorly, but that's about the extent of my hatred.

the bottom line is that Microsoft just isn't cool and they desperately, desperately want to be. we have a computer company making clothing now. and a "conscious" rapper (whom i actually like, mind you) backing it up (that's a head trip).

people make Apple and Microsoft tee shirts for the hell of it anyway. because they're fans. because they support the brand. but Apple is that kid who's cool without trying too hard. Apple doesn't mean to throw epic parties... it just happens. elegant, sophisticated, well-dressed.

with Softwear, Microsoft is the less cool younger brother who wants to emulate and get a piece. but Microsoft is automatically positioning themselves as 30 years old. explain this to me. nostalgia? alright, maybe a little. but i just don't see it helping in the long run.

...unless Microsoft really does start throwing parties.
maybe in Williamsburgh. so Bill Murray can come.

why i still buy CDs. & the issue of transference.

"Last April, Microsoft met with criticism when it announced that it would deactivate all music purchased from MSN Music." more at my legal love, the EFF.

as we move more and more digital, we will be experiencing ownership risks. i'm not talking copyright. i'm talking unabashed cynicism. i'm saying as money becomes credits and CDs become digital--as these things are subjected to hacking, crashing, burning, and who knows what else--we are going to be faced with the dilemma of easy transference. when something intangible goes "missing" who owns it?

for an easy example. i purchased for my mother a Starbucks iTunes card which would theoretically have enabled her to download, via iTunes, the entire new Duffy album. i spent tangible cash on it. she goes home and it won't download. now, yes, the iTunes reps have been very helpful. but that's not the point. the point is, it's not in her purchase history--so she can't report a problem on it. it's not downloaded somewhere odd on her hard drive, and yet, it says it's already been redeemed. where did my $14 go? to a little 5x7 plastic card with some musician in chiaroscuro on the front.

now with things like MSN threatening to "deactivate purchased music" by 2011, what happens with that? it was purchased. ownership was transferred. and yet, they are able to legally retract that. purchase not valid after X date. sounds like a library to me--and yet there was a monetary exchange. where did that go? if you can't hold your music in your hands--do you own it? have you purchased it? or just lent a big company some cash? in a way it reminds me of folks paying real dollars for intangible World of Warcraft objects.

"DRM-crippled music still has an expiration date –- whenever the company that sold that music becomes unable or unwilling to continue supporting the copy protection."

but hey. maybe that's just my affinity for the stone gods talking.

hook, line: pioneering creativology

made it to cannes and can't write for shit.

in case you were wondering... this even fails as a critique of advertising buzzwords. this can't even survive as satire. not that i would think satire is in line with microsoft's brand image. oh man. click for bigger view. pioneering creativology. yeah, okay, if by creativology you mean verbal diarrhea. and post script. that twitter page causes migraines. for real. sledgehammer. i get it.

another side note to make you laugh:
things younger than mccain dot com. oh yeah, they went there. score.