Microsoft tries to be cool, again.

avert your eyes, if you must, or see more here. with a pun that would make Kenny Cole jealous, Microsoft is trying, yet again, to be relevant and cool with "Softwear," 80s inspired Microsoft clothing.

to be fair, i owned a Microsoft PC up until this year. i do not hate Microsoft. i think Vista ("Mojave") was a terrible mistake of epic proportion and handled poorly, but that's about the extent of my hatred.

the bottom line is that Microsoft just isn't cool and they desperately, desperately want to be. we have a computer company making clothing now. and a "conscious" rapper (whom i actually like, mind you) backing it up (that's a head trip).

people make Apple and Microsoft tee shirts for the hell of it anyway. because they're fans. because they support the brand. but Apple is that kid who's cool without trying too hard. Apple doesn't mean to throw epic parties... it just happens. elegant, sophisticated, well-dressed.

with Softwear, Microsoft is the less cool younger brother who wants to emulate and get a piece. but Microsoft is automatically positioning themselves as 30 years old. explain this to me. nostalgia? alright, maybe a little. but i just don't see it helping in the long run.

...unless Microsoft really does start throwing parties.
maybe in Williamsburgh. so Bill Murray can come.