sea kittens? as if cats didn't have enough issues.

i like animals, but this is not the first time i am going to have to tell PETA to give it. the hell. up. case in point? sea kittens. that's right, you heard me. SEA KITTENS. not to be confused with the sbux 'Melusine'/mermaid issue, this is not a feline with questionable lower halves. this is PETA's attempt to make fish cuddly so you may not want to EAT THEM.

because, as the site says, 'who could possibly want to put a hook through a sea kitten?'

there are a few things fundamentally wrong with this:

1 -- we eat fish. short of rumours in Chinatown, we do not eat cats. it is hard to link my eating habits between the two. i will not suddenly go vegetarian (and even some vegetarians still eat fish) because i look at Mahi Mahi and think "meow."

2 -- not to mention, i don't fish (as in, the sport). i also don't hunt cats, which i suspect is even less of the population than fishers. so the specific target is... what? fishers? vegetarians who need to go all out? all people who should stop eating fish? the idea is to stop the fishing of 'sea kittens' but the application falls flat.

3 -- the website looks like it is aimed at 5-year-olds. design my own sea kitten? ...for real right now? hard to resist when the link is a cartoon of a girl bear-hugging a trophy fish. yes. because when i go fishing, it's my 5-year-old daughter who's helping me get the hook out of the mouth. do it for the kids.

4 -- and the clincher for me -- cats have their own branding issues. PETA is rebranding fish as sea kittens. if they really wanted to go all out, they should have been "sea puppies." man's best friend. as it is, the cat people are trying to rebrand cats in order to house them.

that's at least somewhat noble. or intelligible. rebrand cats as companions instead of loners to house felines, since they are notoriously harder to get adoptions for than dogs. but fish? i can't tell what the message is that i can act on. stop fishing? give a stuffed fish to my 5 year old? stop eating fish? open an aquarium? ...get a colouring book?

[PS: speaking of that, how about a sea kittens bedtime story?]


Anonymous said...

I think the point PETA is trying to make is that people don't really care about the over fishing of our waters because no one really gives a damn about fish. They aren't cute like pandas and seals, so renaming fish as "sea kittens" is their way of showing people, yes fish can be cute too! Especially when you can put a fu man chu beard on them with some ruby red lipstick.
As for the target audience, yeah it's aimed at the youngsters, but my boyfriend and I got a kick out of making our own sea kittens and naming them "Lunch" and "Delicious". I like fish, both for eating and for looking at because I think fish are cool. PETA obviously doesn't have the best record when it comes to their campaigns, but I think you have the wrong idea about this one.

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Movies Reviews said...

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