11.24.2008

$20 if you can find me that Prego commercial*

i have been scowling the net since last week for the "newish" Prego commercial. lemme set the scene for you. medium shot of bowl of spaghetti. you understand it is spaghetti. a jar of sauce--literally, a jar--is dropped onto the spaghetti. bounces. unappetizing. pan right. bowl of spaghetti. SAUCE is poured on it. mmm. sauce. Prego. "for when you want sauce, not a jar." (paraphrase, but the intent is the same). WTF?!? hi. Prego IS IN A JAR. YOU EVEN PICTURE THE JAR. NEXT TO THE SAUCE ON THE PASTA. what creative director says, oh yes, let's use our unique selling point! we're not a jar sauce! we just happen to be in a jar. dumbasses.

PS--want to laugh? i got more images of pregnant women when image searching Google for Prego than the jar sauce. on the first page, Prego appears only once, at #3.

*and by i will give you $20, i mean that i will give you a drawing of a spider. for real, click that link. it's one of the funniest things i've seen this month. maybe ever. i'm half in love with Jane Gilles. because it wouldn't be anywhere near as funny if she hadn't gone along with it. we need more people like her in the world. or at least in customer service. so cheers to you, Jane and David.

1 comment:

M.Tartag said...

maybe your high fever caused you to imagine the commercial ;-P