thin women effect: hating self, loving brands.

according to a study reported on by AdAge, thin women in advertising make women feel poorly about themselves, but good about the brand. viewers will eat less or choose low-calorie options after seeing a thin model, feeling inadequate, but will like whatever product better; yet, when faced with a "normal" sized woman, women are less inclined to purchase the advertised product, but won't monitor their eating. the study was comprised of "a sample of 194 college students aged 18-24."

i feel the need to address this, especially because it's getting attention as a reason for marketers to return to skinny models: they sell product better.

i don't think this is the case. i think for a long time now, women have been living in 'the valley.' no, not like valley girls. i mean this trench from which we try to crawl out of. on one side, expectations and traditions (and don't you dare get me started in a debate by saying 'but they aren't there any more'--bullshit); on the other side, a long way up and out, paved with dogmas and philosophies difficult to navigate, aiming to feel alright in this world and in our bodies.

this shift is still changing.
the valley is getting smaller, but it will take time. this movement is helping more than hurting, if marketers/brands can suck it up a while longer. only in the past decade (being generous) have girls been able to see 'real women' in the media around them. wait for these girls to grow up. then tell me about their confidence, their eating habits, their response to thin models. if the same results hold in 20 years, then i'd consent to maybe there being something in it.

because right now, the valley effect is such that women see skinny women in skinny jeans (for example). that's a goal and aspiration that they were brought up (in many cases) to fulfill, understanding that this is what our Western society views as desirable. they want to be the skinny woman so they can buy the skinny jeans. thus, they get down on themselves, eat less, and do like the brand more--it's a status symbol, a version of self-growth and attainment/contentment.

that is removed for current 18-24 year olds, many of whom grew up on Britney Spears and Spice Girls, when they are shown images like themselves. there is no push to better oneself, no goal to reach, no status attached to something they can readily buy. to put it in perspective: the iPhone. if it was cheap and easy to get, tech geeks wouldn't be all over that shit. the iPhone are the skinny jeans of today's market gurus.

but that desire for the skinny jean will dissipate when it is no longer a status symbol. if the regular jeans are as desirable as the size 00s. to extend the metaphor, when it becomes more about the cut and style of the jeans, rather than the size. this is the shift. don't cut it off from happening. the study also found that seeing regular women was self-affirming, though brand-denying. but i should know better than to ask the industry to consider the end user over the almighty dollar.

[side note.
i'm not even getting into the fact that 194 students is a shitty sample size to be parading this data around on.]

anorexia and how it changes blogging.

curiouser and curiouser: the french.

according to new laws proposed, the french are going to jail and fine 45,000 euros bloggers (among others) who encourage anorexia. free speech what?

not that i'm "pro-ana" (the term they use) by any means... but i'm not going to tell you that you can't blog about your anorexia, or post your... "thinspiration" pictures. for once, i give kudos to Facebook and Myspace for resisting the request to remove such "pro-ana" statements/photographs.

with the state trying to legislate beauty aesthetics and media guidelines, many media kids are up in arms, from the fashion world out. there will be trials held to determine if your site is "pro-ana" and, if so, how detrimental it is.

The new offence is defined as "provoking a person to seek excessive thinness by encouraging prolonged restriction of nourishment" to the point of risking of death or damage to health. The maximum penalties are applied if the person dies. (Bremner)

some of this is excusable and even understandable, considering events like the "Miss Bimbo" website, which encouraged children as young as 9 to embrace plastic surgery and extreme dieting in the search for the perfect figure. The Miss Bimbo site invites users to create a virtual doll, keep it “waif thin” with diet pills and buy it breast implants and facelifts. The website attracted 1.2 million players in France.

now, i went to the Miss Bimbo site after reading this. it does seem rather odd, but so are a lot of humour sites. not that i'm outright defending it, but i'm not prosecuting it either. after all, it is named MISS BIMBO. how serious can it be? yes, it points out a poor represenation of women... i would think enough to point out that it's what you shouldn't be.

i am sad and somewhat anxious if 9 year olds are taking this site seriously. i don't think the site should not exist, but perhaps it should revisit its age limitations to an audience that can think critically. i know 13 is probably too generous, but other mainstream social media sites pick up there.

how young do you think is too young for exposure to that?
should states regulate this kind of thing in order to combat behavioral diseases?
do you think bloggers and other websites should be penalized for it?