cause no one wants to eat a stop light.

found via darryl here, among a number of other places. i'm not quite sure what to make of it. YES, the old logo was almighty, hella ugly. YES, the store, now more prevalent than before, would likely have benefited from a rebranding effort.

...but...

fruit wedges?

all kinds of random fruity cereals (primarily Trix) run cartwheels through my head, combined with Runts doing the dance from the end of Charlie the Unicorn. it's an improvement on the crashed cars i see from the other logo, but i feel like i lost something somewhere.

maybe it's an angle for their fresh produce section (if that's the case). i don't know? you tell me: do fruit wedges have stopping power?

walmart's new transparency: hiding more from you.

well, that's just so special. right on the tail of the TSC Is Less Than Direct logo, and the problematic Missing M mantra of Quiznos, comes the 'refreshing' logo of Walmart (note, it's now one word; we're taking the human element out, he is dead after all...).

people. srsly. learn your symbols.
just like ">" can be read as "less than," the "*," or asterisk, often denotes fine print. and i'm sure we all know the incredible amount of fine print that Wal-Mart (oh, i'm sorry, Walmart) can accrue. just as perhaps the "less than direct" was inadvertent honesty, so possibly is the asterisk. i can't think of a better symbol to embody all the cover-ups and discontinuity of the worldwide empire.

WALMART*
* unlivable wages
* shitty benefits packages
* destruction of open space
* non-environmental interests
* monopolistic regime
* culture death
* lack of sustainability
* faux-interest in change

...i could go on. but i'll let you. so, in short, i think the new facelift is entirely appropriate. it symbolizes everything Wal-Mart has become: a faceless, humanless entity only interested in giving the illusion of change while hiding as much fine print as possible. yeah, sounds about right, logo designers.